Netflix is headquartered in Los Gatos, California, in Santa Clara County, with the two CEOs, Hastings and Ted Sarandos, split between Los Gatos and Los Angeles, respectively. During the 2010s decade, Netflix was the top-performing stock in the S&P 500 stock market index, with a total return of 3,693%. In 2021, Netflix was ranked as the 8th most trusted brand globally by Morning Consult. It is the largest entertainment/media company by market capitalization. The company is ranked 164th on the Fortune 500 and 284th on the Forbes Global 2000. In January 2016, it expanded to an additional 130 countries and then operated in 190 countries.
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Netflix entered the content-production industry in 2013, debuting its first series House of Cards. The company expanded internationally in 2010 with video on demand available in Canada, followed by Latin America and the Caribbean. Netflix expanded its business in 2007 with the introduction of streaming media while retaining the DVD and Blu-ray rental business. Netflix's initial business model included DVD sales and rental by mail, but Hastings abandoned the sales about a year after the company's founding to focus on the initial DVD rental business. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix is a member of the Motion Picture Association (MPA). It is available worldwide except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions). As of July 2021, Netflix had 209 million subscribers, including 72 million in the United States and Canada. Netflix has also played a prominent role in independent film distribution. It offers subscription-based video on demand from a library of films and television series, 40% of which is Netflix original programming produced in-house. is an American over-the-top media service and original programming production company.
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